http://www.youtube.com/watch?v=N9vX8hPbUFM

DISH and Southwest Airlines announced a new partnership today that will allow iOS device users to access live and on-demand programming for free directly from their tablet or smartphone. It’s certainly an idea that we can get behind… After all, would you prefer watching live TV on your 10-inch Retina display or the barely visible 6-inch display typically built into airline seats?

To celebrate the launch of the new TV Flies Free service, DISH took to a Southwest flight yesterday to give out some free iPads and show passengers how the access to 75 on-demand shows and live TV streams work.

Not only is the TV Flies Free service available to all of the 400 WiFi enabled Southwest planes, it’s also the first time onboard entertainment becomes free for SWA customers.

“Customers using DISH’s award-winning DISH AnywhereTM and Hopper TransfersTM apps on their iPad can watch all their live TV, DVR recordings and on-demand shows anywhere, anytime via Wi-Fi connection or Hopper Transfers. Now, on Southwest, they can use an iPad to watch free live TV and on-demand shows. It’s a perfect fit.”

Some screenshots of the new DISH/Southwest experience on iPad below: