Disney+ has crossed a major milestone in terms of paid subscribers. Disney CEO Bob Chapek announced during the company’s annual meeting of shareholders that Disney+ now has over 100 million paying subscribers, just 16 months after the service first launched.
In a press release, Chapek explained that the success of Disney+ so far is inspiring the company to be “even more ambitious” with its streaming media platform going forward. The direct-to-consumer business is now Disney’s “top priority” going toward, he said:
For comparison’s sake, Netflix has 204 million paying subscribers, but of course it has been on the market for far longer than Disney+. Apple does not disclose subscriber numbers for Apple TV+, and it just extended the free trial period by another six months.
“The enormous success of Disney+ —which has now surpassed 100 million subscribers—has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content,” Mr. Chapek said. “In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the Company’s top priority, and our robust pipeline of content will continue to fuel its growth.”
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