The Disney+ app is now available in the App Store: download it here. On Apple TV, search for ‘Disney+’ in the App Store app. (App Store servers are still propagating for some people at this time but others have confirmed they have been able to successfully download and install the app. If the direct link doesn’t work, try searching the App Store for ‘Disney+’ and scrolling down for the app listing.)

You can get the app now, sign up to Disney’s new streaming service, and start streaming its extensive back-catalog as well as start streaming The Mandalorian.

Disney+ was officially meant to go live at 3 AM Eastern Time, but it is has turned up on iOS and Android slightly earlier than planned.

Disney+ costs $6.99 per month or $69.99 per year with content from Walt Disney Studios, 21st Century Fox, Marvel Studios, Pixar, Lucasfilm, and National Geographic. In total, Disney will have more than 7,500 TV shows and movies available on the service. You can also subscribe to the bundle to get Disney+, Hulu, and ESPN+ for $12.99/month. Meanwhile, Verizon customers are getting a free year of the service.

It is also developing original content titles including The Mandalorian, which is available exclusively on Disney+.

A single Disney+ subscription supports up to four simultaneous streams and up to seven user profiles, so one purchase can be used amongst your family.

The launch of Disney+ really heats up the streaming battles, following Apple TV+’s debut at the start of November. Whilst Apple may be able to attract paying subscribers gradually over time with compelling original, Disney+ has a massive catalog of library content already available to stream with more coming soon, plus a slew of original shows and movies in the works.